Have you ever struggled to explain complicated insurance terms to clients? Or felt frustrated repeating the same explanations day after day?
In specialized fields like health insurance, complex information and technical jargon create communication barriers that affect both businesses and customers.
This was the challenge facing Optum, a global health services leader—until they implemented OwenAI’s automated video system to transform complex policy language into understandable visual stories.
When Technical Jargon Meets Short-Form Video: The Insurance Communication Gap
Health insurance plans are filled with specialized terminology and intricate details. Traditionally, insurers have relied on:
- Paper documents: Dozens of pages of policy wording that few customers fully read
- Verbal explanations: Advisors repeating the same information repeatedly
This approach created three major problems:
- Customer confusion: Technical barriers led to misunderstandings and low comprehension
- Repetitive advisor work: 70% of consultation time spent explaining basic concepts
- Limited scalability: Personalized service relied heavily on human resources
Optum needed more than better documents—they needed an intelligent system that could automatically convert complex information into engaging, easy-to-understand videos.
The Three-Step Automated Solution: How OwenAI Transformed Policy Communication
OwenAI implemented a complete video automation workflow that turned complicated insurance terms into personalized visual explanations:
Step 1: AI Learning & Creation
The system first deeply analyzed Optum’s insurance product library, policy details, and real case studies, building an industry-specific “knowledge brain.” Based on this foundation, OwenAI automatically generated optimized video script templates covering various scenarios—from family insurance plans to senior-specific coverage—each designed to be both professional and accessible.
Step 2: Personalized Video Generation
When advisors input client-selected plans and basic information (name, age, location, etc.), OwenAI automatically:
- Matched the most suitable video template
- Visualized key terms, deductible comparisons, and coverage details
- Generated 60-90 second personalized explanation videos
- Included dynamic graphics, customized narration, and clear subtitles
The entire process was fully automated, producing videos that looked professionally tailored to each individual client.
Step 3: Smart Distribution & Optimization
Generated videos could be instantly shared via links through multiple channels including email and messaging apps. The system simultaneously analyzed viewing data to continuously improve content strategy and communication effectiveness.
Measurable Results: Dual Improvements in Efficiency and Experience
40% Improvement in Customer Understanding
Clients who received personalized videos demonstrated significantly clearer comprehension of policy details. Follow-up clarification requests decreased by an average of 40%, with noticeable increases in customer satisfaction.
“What used to require 30-minute phone explanations now takes a 90-second video,” shared an Optum advisor. “Clients can watch repeatedly and discuss with family members.”
50%+ Time Saved for Advisors
Time spent repeating basic explanations decreased by over 50%, freeing advisors to focus on higher-value activities:
- Personalized plan design
- Deep client relationship building
- Strategic advisory services
Scalable Personalization Became Reality
The system delivered consistent-quality personalized video explanations to thousands of clients at near-zero marginal cost, achieving true “mass customization”—maintaining scale efficiency without sacrificing individual attention.
Why This Solution Works So Effectively
OwenAI’s success addresses the core challenge in professional services: the traditional trade-off between depth and efficiency.
In conventional models, providing deep, personalized service requires significant human investment, while pursuing efficiency often means sacrificing customization. OwenAI breaks this pattern through AI video automation:
- Knowledge Standardization: Transform expert knowledge into reusable video templates
- Personalized Generation: Create customized content based on client data
- Automated Distribution: Multi-channel publishing with minimal manual effort
It’s like providing every advisor with a 24/7 video production team dedicated to converting complex information into understandable visual stories.
From Insurance to Professional Services: OwenAI’s Universal Value
Optum’s case reveals a broadly applicable trend: In information-intensive professional fields—whether insurance, finance, law, or consulting—video is becoming the new standard communication language.
OwenAI’s unique value lies in being more than just a video creation tool—it’s a complete visual communication system:
- Understands Your Industry: Deep learns specialized knowledge and communication patterns
- Creates Automatically: Transforms data and information into compelling video stories
- Distributes Intelligently: Automated multi-platform publishing for maximum reach
- Learns Continuously: Optimizes content strategy based on performance data
Does Your Business Need This “Video Translator”?
If these scenarios sound familiar, OwenAI might be your solution:
- Your products or services require explaining complex concepts
- Your team spends significant time repeating the same explanations
- You want to improve client understanding and satisfaction
- You aim to scale personalized service while controlling costs
Just as Optum used OwenAI to transform insurance policies into client-friendly videos, your specialized knowledge can become more accessible, shareable, and effective through the same approach.
Making complexity simple and professionalism approachable—that’s the power of intelligent video communication.