In today’s era of social media and short-form video, if your potential customers are scrolling through TikTok, Facebook, and LinkedIn every day, while you’re still relying on static images and long text descriptions—what happens?
The answer is simple: you lose attention, and potential clients quietly drift toward competitors who communicate more effectively through engaging content.
This isn’t just a theory—it’s exactly what was happening to Zillow, one of the largest real estate platforms in the U.S., before they embraced automation.
The Challenge: When Traditional Listings Meet the Short-Video Era
Zillow has detailed information on over 135 million properties, complete with photos and data. But in an age where attention spans last only seconds, traditional “photo + text” listings were no longer enough to capture interest or inspire action.
Zillow needed more than just a tool to turn photos into videos. They required a system that could:
- Automatically identify key selling points from property data (e.g., views, space, location)
- Transform raw information into emotional, story-driven video narratives
- Produce high-quality videos at scale and distribute them across multiple platforms
In short, Zillow needed an intelligent, automated content engine—one that understood real estate, connected with buyers, and told compelling stories—all without constant human input.
The Solution: Zillow’s Automated Short-Video Pipeline
Zillow implemented an AI-driven video system that turned static property data into dynamic, engaging stories. This process can be broken down into two simple steps:
1. AI Strategist: Identify Highlights Automatically
The system analyzes photos, data, and tags for each property to detect its most appealing features—such as a lake view, an open kitchen, or a top school district—and selects the best storytelling angle based on the property type (e.g., lifestyle focus, investment potential, family-friendly).
2. AI Scriptwriter & Editor: Generate Videos in Minutes
Using the selected strategy, the system automatically creates a short video script, adds suitable music, pacing, and transitions, and produces a high-quality, scroll-stopping video—ready to publish.
Once set up, the process runs automatically. Real estate agents simply upload property details, and the system handles the rest—from creation to publishing on TikTok, Facebook, Instagram, LinkedIn, and more.
The Results: Efficiency, Quality, and Better Leads
Higher-Quality Inquiries
Users who watched Zillow’s automated videos showed stronger interest and longer engagement compared to those who only viewed static listings. Videos conveyed emotion and key selling points faster, leading to more qualified leads.
Dramatically Improved Efficiency
What used to take hours per property now runs at near-zero marginal cost. Agents can generate professional videos for hundreds of properties simultaneously—scaling content production effortlessly.
Consistently Professional Brand Image
Regular output of polished, on-brand videos strengthened Zillow’s reputation as an innovative, trustworthy platform, helping agents stand out in a competitive market.
Beyond Real Estate: A Model for Any Professional Service
Zillow’s success highlights an important shift:
In trust-driven industries—such as real estate, insurance, law, consulting, and finance—short-form video is no longer just a “marketing option.” It has become essential communication infrastructure.
The challenge for most professionals is finding the time and expertise to produce videos consistently.
This is exactly what OwenAI is designed to solve.
How OwenAI Works: Your Fully Automated Video Marketing System
Inspired by systems like Zillow’s, OwenAI offers a simplified, three-step workflow that runs continuously in the background:
1. Creates
Share your product details, service information, or case studies. OwenAI analyzes the content, generates optimized video scripts, and produces professional short videos—tailored to your audience.
2. Publishes
Videos are automatically distributed to your connected social platforms: LinkedIn, Facebook, X (Twitter), TikTok, and more. No manual posting required.
3. Learns
The system continuously reviews performance data—views, engagement, lead quality—and uses those insights to improve future content, helping attract better-fit prospects over time.
You provide the initial direction. OwenAI handles execution and optimization, delivering a steady stream of qualified leads to your business.
Is OwenAI Right for You?
OwenAI may be a fit if:
- Your service requires explanation and trust-building, but you struggle to convey value quickly
- You know video is important but lack time to script, edit, and post regularly
- You want to scale content without compromising quality or brand consistency
- You prefer an automated system over hiring additional content staff
Zillow’s results prove that automated video systems can boost lead quality, efficiency, and brand authority—all at scale.
Now, that same capability is available to your business through OwenAI.
We believe that in the coming years, automated video systems will become standard for professional services—not just because they’re trending, but because they drive real growth.